Visa, one of the world’s largest retail electronic payments networks, has announced the winner of its 2014 FIFA World Cup promotion. One lucky winner Mirza Hammad Muhammad Baig, account holder at JS Bank Limited from Pakistan will experience 2014 FIFA World Cup BrazilTM through an all-expenses paid trip that covers airline tickets to Brazil, meet and greet arrangements, transportation, hotel accommodation, tickets to the final match, hosted at the Estádio do Maracanã in Rio de Janeiro on July 13, 2014, along with prepaid Visa cards covering their spending money for the trip.
Visa ran this promotion between January 1, 2014 and February 28, 2014 as part of its sponsorship of the 2014 FIFA World Cup Brazil to ensure its valued cardholders could be a part of one of the most eagerly awaited sporting events in the world. As part of the campaign, Visa cardholders entered a raffle draw each time they made a purchase using their credit, prepaid, or debit Visa card at home or abroad.
This exciting campaign connected with football fans across in the Middle East and North Africa by driving the preference for and usage of Visa products. Visa cardholders can also look forward to a host of fantastic prizes when they use their cards to make purchases while enjoying the practical, safe and convenient purchasing experience that all Visa products offer.
Kamil Khan, VISA Country Manager for Pakistan and Afghanistan, said: “Through our sponsorship of FIFA, Visa is able to offer unique experiences exclusive to our cardholders that add the feel of excitement and anticipation to the list of benefits of Visa’s products. We are thrilled to announce the winners of what has been a hugely successful campaign. Football’s appeal transcends borders and resonates with fans at an emotional level especially here in Pakistan. Thirty-two countries will vie for glory at the FIFA World Cup in Brazil and we are proud that select Visa cardholders will have the chance to be a part of this memorable event.
Khan added: “This is an opportunity of a lifetime for football fans across the world and we would like to congratulate all the winners. We look forward to hosting them in one of the most exciting destinations in the world and we invite winners to enjoy the Visa experience at the 2014 FIFA World Cup in Brazil.”
Visa is one of six global FIFA partners with global rights in the “Financial Services” product category at the FIFA World Cup.
Visa continues to reinforce and strengthen its commitment towards sports. Visa and FIFA have partnered to create a host of exclusive and unique programs at all FIFA tournaments globally that have been specially designed to drive value to Visa cardholders and clients.
This partnership follows its debut as an official sponsor at the 2010 FIFA World Cup in South Africa, the rights to the FIFA Women’s World Cup Germany 2011 and the 2014 FIFA World Cup Brazil. Visa recently announced the extension of its sponsorship of FIFA through 2022.
About Visa FIFA Sponsorship
Over the years, Visa has partnered with world-class sports and entertainment properties including the FIFA World Cup™; the Olympic and Paralympic Games; the National Football League (NFL) and Disney, among others. Visa utilizes sponsorships as platforms to grow Visa transaction volume, increase global brand leadership, expand acceptance in new and emerging markets and enhance preference for products and services.
The FIFA partnership links Visa, the world’s leading payment brand, and football, the world’s most passionately followed sport, in a unique relationship that delivers tangible business value for our shareholders, financial institution clients, their cardholders and the merchant community. Visa and FIFA also have shared equities – market leadership, global ubiquity, acceptance and public awareness – that allow Visa to put the full strength of its marketing efforts behind the partnership.
Visa is one of six global FIFA Partners with exclusive global category rights through 2022. The partnership provides Visa with global rights in the Financial Services product category to all FIFA World Cup™ activities that may be activated by financial institution clients and merchant partners. These provide a powerful opportunity to drive business and corporate brand objectives. A wide range of marketing opportunities exist within the FIFA partnership to help clients obtain maximum exposure. Building promotions around this partnership can accomplish a wide range of corporate objectives including helping to drive product usage and brand preference through the amplification of brand messaging.
Visa has exclusive worldwide rights in connection with the FIFA World Cup™ and more than 40 other FIFA competitions. These celebrated global FIFA competitions create economic benefits for host nations and provide Visa with a unique opportunity to build business for its financial institution clients and merchant partners. Working together, Visa and FIFA create exclusive and unique programs at FIFA tournaments that drive value to Visa cardholders and clients. Visa also is committed to enhancing the fan’s football experience by developing cardholder programs internationally.